Marketing

Before ever putting your property on the market, we will visit to evaluate the condition and marketability. We will then make recommendations of possible changes to the property for it to have the greatest possible appeal to potential buyers.

The visual component of our marketing plan is composed of three parts: photos, processing, and video. These will be captured, compiled, and edited, by a professional photographer/videographer.

Listing your property on the Multiple Listing Service (MLS) is only one of many tools that we use in marketing your property.

We also participate in Broker Reciprocity, which allows participating agents to include your listing on their personal websites.

In addition to the MLS and agent websites, we’ve partnered with the most highly visited real estate websites on the web to ensure that any buyer anywhere can view your property online.

Although most websites limit the amount of characters used in a property description, we make the best possible use of the allowed space to not only entice buyers towards your property, but also orchestrate our written syntax to optimize how search engines view your listing.

Your listing will be marketed to the Team’s entire contact list. This means emailing the listing to my several thousand email contacts as well as calls to key individuals who I consider to be potential buyers.

In addition to gaining exposure to the team’s email and phone contacts, the listing will be marketed to thousands of connections on social media. (Twitter, Facebook, YouTube, Linked In) social media pages.

Open houses will occur strategically and periodically until the property is under contract. These will be held by one of the team’s licensed real estate professionals.

All of our combined marketing efforts culminate in agents and buyers physically visiting your property. We have a full-time transaction coordinator that will work with the agents, buyers, tenants, HOAs, etc., and verify that all visitors to your property are accompanied by a state-licensed real estate professional and tracking all historical showing data.

Although many agents elect not to provide showing feedback, we will always make at least three attempts to get feedback from agents who’ve shown your listing. Not only do we track this data, but we will review it, compare it to industry benchmarks, and provide you with recommendations as to how to improve the marketability of your listing, either through price adjustments, property alterations, changes to showing instructions, etc.